Young drivers warned over World Cup boozing
Wed, 07 Jun 2006
Young drivers are being warned not to drink and drive as this summer's World Cup tournament gets underway.
With alcohol consumption expected to rise considerably each time England play, local councils across the UK are launching road safety campaigns to crack down on those who drive after drinking.
Young men between the ages of 17 and 29 will be specifically targeted by the campaigns, since research suggests they are the most likely group to commit a drink-related motoring offence – which is not only dangerous but could result in higher insurance premiums.
Councils and police in the north-west are to launch the THINK! campaign, which will be aimed specifically at football fans, while other councils, including Derbyshire, Nottingham and Leicestershire, have launched the Make the Perfect Substitution campaign, which will encourage fans to use public transport after watching the games in the pub.
Buckinghamshire Council is distributing posters to pubs and clubs throughout the UK urging fans to "Play Safe during the World Cup – leave the car at home" and Essex County Council has teamed up with local football and cricket teams as part of its campaign.
Andy Sutton, from the Local Government Association, said: "Pubs are expecting to sell millions of extra pints every time England take to the field. The worry is that this will lead to a significant increase in drink-related accidents and fatalities on our roads.
"Get out and support the team but people who drink and drive are risking their own life and the lives of other road users," he urged.
© Adfero Ltd
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