Tue, 24 Jan 2006
Home insurance and banking customers are keen to discuss products with advisors based in the UK.
A study by Alliance & Leicester has concluded that 81 per cent of customers would be unhappy dealing with an overseas call centre when phoning about financial products such as home insurance.
The research questioned over 4,000 people about their attitude towards companies relocating their customer service operations to outside the UK. Just six per cent felt they were happy with overseas call centres but the majority wanted to deal with providers with UK-based staff, especially because of concerns over communication problems and the security of personal information.
People also expressed frustration with companies that have already moved call centres overseas and 51 per cent stressed they believed the level of service had deteriorated since the relocation.
© Adfero Ltd

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