Thu, 23 Mar 2006
The cruise industry is moving into the digital era but travellers are still advised they need adequate holiday insurance cover before going aboard.
Leading holiday company P&O Cruises has launched a new website that will allow customers to easily book cruises from the comfort of their own homes. The increased internet presence follows a strong rise in the number of travellers relying on the worldwide web to offer competitively priced holidays.
Philip Price, head of brand marketing at P&O Cruises, said: "Our website is the often the first port of call for people planning a cruise holiday. With the rise in travel-related online activity it is imperative that visitors find browsing and navigating our site as simple but informative as possible."
The website will allow prospective holidaymakers the chance to research various routes and cruises as well as providing detailed information on the services and events offered by each ship.
Anyone planning a cruise is also advised to invest as much time in to examining the various holiday insurance policies on offer and shop around to comprehensive cover so they end up paying for unexpected costs such as emergency medical treatment.
© Adfero Ltd

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