Car insurance companies more trustworthy than food labels
Mon, 28 Nov 2005
Consumers may be more willing to trust car insurance companies than food labels, according to European research.
There has been a substantial growth in the demand for functional food and drinks but there is evidence that many shoppers remain unsure about the trustworthiness of labelling, reports Food Business Review.
In particular, UK consumers view food and drinks companies as less trustworthy than firms involved in the banking and car insurance sectors, with 63 per cent not believing food and drink companies that make health-boosting claims about their products.
It is thought that often companies rely on scientific terms to describe the contents of goods thus alienating the majority of consumers who want more straight-forward information on how certain foods can provide nutritional benefits
Car insurance providers have worked hard in recent years to repair consumer confidence levels and it appears that food producers will have to adopt a similar approach if they are to tap into a growing and lucrative market. 
© Adfero Ltd
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