Britons prefer UK-based call centres for car insurance
Wed, 11 May 2005
Research suggests that Britons prefer dealing with UK-based call centres when buying car insurance cover.
A study by Alliance & Leicester showed that nine out of ten consumers preferred their financial dealings to be conducted with a UK call-centre, rather than an overseas based operation.
Just five per cent supported the industry trend towards offshoring customer support.
"While Britons may be becoming increasingly familiar and comfortable with having their financial needs serviced offshore, clearly there are many for whom it is still a concern," said Simon Ripton, current account manager at Alliance & Leicester
In particular, customers raised concerns over the security of their personal data and a strong belief that dealing with overseas call centres would result in a fall in customer service standards.
© DeHavilland Information Services plc
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