Car insurance on the agenda as Asda compares prices
13/03/2005
Asda has unveiled a new price comparison site that enables users to contrast the different suppliers of car, travel and home insurance.
The supermarket is the first among its rival to do so, and says it is an indication of its confidence in the cost effectiveness of its offering.
It will be launched with a promotional drive on television, with the site expected to be up and running by April.
Supermarket giant Asda is to launch an online insurance comparison site in order to boost its non-food operations.
Asda financial services director Gev Lynott said he believed it would offer customers an alternative, whether it was "on their weekly shop or their annual motor insurance premiums".
An online quote will take less than a minute, and you can see just how much you could save.
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